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Stocks of fast-moving consumer goods companies are likely to remain firm in the week ahead with a positive bias. Stocks of FMCG heavyweights ITC and Hindustan Unilever due to sustained sales volume growth even in the face of difficult macroeconomic conditions. Despite price hikes, ITC's cigarette volumes have remained resilient, underscoring the strength of the franchise. Additionally, the company's FMCG business's potential turn into profitability is a tailwind.
However, some market watchers reckon that the upside in FMCG shares is seen capped as they are already at elevated levels. FMCG shares have
consistently outperformed the broader market over the past months, as investors have sought safety from macroeconomic headwinds affecting shares of companies in other sectors.
